In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. L'Oréal Paris grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 4.67k engagements. L'Oréal Paris is topping the charts with more than 17.4k engagements per post on their 209 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
268k Likes • 6.00k Comments
Bold volume, energetic movement. L’Oréal Paris Ambassador serenayss graces her first Le Défilé runway with unapologetic poise and captivating energy. serenayss is wearing isabelsanchiscostura and renecaovilla shoes. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
136k Likes • 2.04k Comments
One runway, countless stories of Worth. L’Oréal Paris Family come together at Le Défilé 2026 in front of the Eiffel Tower, each bringing their own story, style and expression. This is what it looks like to Express Your Worth. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt
21.0k Likes • 592 Comments
What was olandria’s favorite comment on her MAC Skin Tint campaign? Watch to find out. 👀 #GRWMAC as Olandria and paintedbyesther get ready for the MAC Skin Tint Pop-Up in Paris. And Esther’s favorite thing about the new MAC Skin Tint? Brush, puff or fingertips — pick your player. Then it’s onto her favorite feature to …
17.7k Likes • 274 Comments
Meet our Holiday Collection! Mini fragrances, a juicy lip duo, and new Toasty Nuts and Just Baked Balm Dotcoms you’ll want to savor. Treat yourself and everyone on your list. Drop dates 👇 Mini Glossier You Wardrobe Kit First access on the Sephora App 10.5. Available 10.6 at Glossier, sephora + spacenk. Glossier You Duo Available 10.6 at Glossier, Sephora + …
17.1k Likes • 668 Comments
olandria stuns in baby pink blush, a bold two-toned lip, and shimmering skin at our maccosmeticsfrance Skin Tint Pop-Up in Paris. With her signature flushed cheek, paintedbyesther takes the highlight beyond the face — illuminating the high points of her features and body. ✨ Photos: veritysmileyjones GET THE LOOK FACE Studio Radiance Skin Tint Stick in Rich 1 Studio Radiance …
416 Reactions • 15 Comments • 14 Shares
IT’S BACK. The 24 Days of MAC Icons Advent Calendar is back and decked out with more dazzling gifts than ever. See what surprises await you (and your loved ones) this holiday season. Which one are you most excited to open up? @stephharwoodx Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday https://mac-cosmetics.visitlink.me/lA1DLq
238 Reactions • 1 Comments • 9 Shares
It’s nearly time... #GIFTMAC #MACHoliday
114 Reactions • 4 Comments • 6 Shares
Doe not disturb, the diva is getting ready 🦌👄🤎 Soft eyes, glossy lips, questionable intentions😉 @ultabeauty - SFX Stick, Cocoa Cult - Epic Ink Liner, Phantom Lines - Lip Lingerie Stain, Flirt Alert - Lip Lingerie Stain, Tied Up - BLG, Violent Vixen - BLG, Blood Moon #NYXCosmeticsxPartyAnimals #nyxcosmetics #nyxprofessionalmakeup
105 Reactions • 2 Comments • 2 Shares
Stock up on your favorite L’Oréal Paris hair care and hair color essentials during the CVS Big Hair Event. Get $10 off your $40 purchase from 9/27 to 10/10. Shop now: https://www.cvs.com/shop/beauty/hair-care CVS Pharmacy #CVSpharmacy #cvsbighairevent #cvsbeauty
95 Reactions • 3 Comments • 6 Shares
Meet Doe-Eyed Diva!🦌🤎 This baddie looks sweet, but is a certified DIVA on and off the dance floor. She does her own thing and couldn't care less about what the herd thinks. Free spirited and effortlessly cool, she was born to be the ultimate IT girl without even trying. We all know a baddie just …
wake up, it’s the first of the month ✨✨ repost for good luck 🙂↔️
26 Likes • 15 Retweetshappy october!!! 🍁🌙🥧🍂☕️🎃🕯
27 Likes • 6 Retweets
27 Likes • 2 Retweets
leopard makeup but make it 💕💕💕 pic.x.com/0yY2MLCWJd
26 Likes • 4 Retweets
just a little bit of hocus pocus 🕯️ pic.x.com/i9xXYmxBMK
20 Likes • 5 Retweets
which butter gloss did you get? 👀 pic.x.com/tU5E4QLIYA
25.0k Likes • 444 Comments • 335 Shares
Hair is hairing 🔥 We’re zooming back in again, Serenay Sarikaya is giving main-character energy from every angle at le Défilé L'Oréal Paris. #lorealparis #ledefilelorealparis #empoweringbeauty
18.2k Likes • 281 Comments • 146 Shares
A look back at all the beauty looks from our L’Oréal paris family during le défilé. Celebrating beauty and confidence because we’re all worth it ✨ Which beauty look was you favorite ? #ledefilelorealparis #parisfashionweek #empoweringbeauty
8.12k Likes • 130 Comments • 167 Shares
We’re keeping this one under wraps…but not for long. Coming soon.
2.84k Likes • 17 Comments • 113 Shares
@tarte cosmetics s’installe à Paris, du 2 au 4 octobre, 60 rue des Martyrs (9ème)!💜 Venez faire une visite ?✨ *Publicité*
2.60k Likes • 145 Comments • 99 Shares
The one thing @Olandria and @Paintedbyesther can’t agree on? The lip combo. 💋 Who’s winning this one?
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.