In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 2.33k engagements. MAC Cosmetics is topping the charts with more than 7.31k engagements per post on their 176 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
48.1k Likes • 1.02k Comments
ICYMI: paintedbyesther x olandria took over Milan Fashion Week. Swipe to see some of their best looks. Olandria wears MACximal Silky Matte Lipstick in Candy Yum Yum. Shop now – online or at your nearest MAC Store. #MACximal At “off____white 10x10: Icons Reimagined.” Skinfinish Colourstruck Blush in Candy Yum Yum Lip Pencil in Root For Me! and Nightmoth MACximal Silky Matte Lipstick …
11.1k Likes • 653 Comments
Genesis (n.): the beginning of something new. A new look. A new feel. A new era for our palettes. It all starts 10/1 🤍
7.65k Likes • 545 Comments
One date. One iconic location. Place Joffre in front of the Eiffel Tower prepares to celebrate women's worth on September 28th at 9PM. Are you ready to witness the grand arrival of Le Défilé 2026: Express Your Worth? Save the date. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #worthit
2.58k Likes • 2.04k Comments
Dolly Day is one more reason to celebrate the teachers who help kids dream big 💜 Nominate a teacher who deserves a little Dolly magic for a chance for us to: ✨ Send them + a plus one on an all-expenses-paid trip to the Dolly Parton Hotel‼️ ✨ CLEAR their teacher wishlist 🛒 ✨ Give them the Dolly …
3.97k Likes • 179 Comments
Okay, the girlies can have the eye patches. We've got brows covered… 👀
315 Reactions • 10 Comments • 72 Shares
Genesis (n.): the beginning of something new. A new look. A new feel. A new era for our palettes. It all starts 10/1 🤍
46 Reactions • 1 Comments • 4 Shares
Okay, the girlies can have the eye patches. We've got brows covered… 👀
35 Reactions • 1 Comments • 1 Shares
No matter your shape, Pro Brow fits just right. Designed for soft, flexible definition, these easy-to-use formulas sculpt your brows so they look and stay fluffy. (Never stiff.) @sammijewelbeauty uses: NEW! Pro Brow Styler Fill & Shade Pencil in Brunette NEW! Pro Brow WhipGrip Mousse in Brunette Pro Locked Brow Gel Shop now - online or at your nearest MAC Store. #MACProBrow https://mac-cosmetics.visitlink.me/1_iT-P
27 Reactions • 3 Comments • 1 Shares
This one’s for the redheads ♥️ Sculpt and slick with new MAC Pro Brow Styler Fill & Shade Pencil and Pro Brow WhipGrip Mousse in Penny, a ginger red shade that matches your own fiery tones. Shop now - online or at your nearest MAC store. #MACProBrow https://mac-cosmetics.visitlink.me/G1j-Cg
28 Reactions • 1 Comments • 1 Shares
14 shades. 24HR hold. Fluffy, flexible volume. Meet your match with NEW! MAC Pro Brow WhipGrip Mousse, a lightweight, waterproof formula that fluffs brows for a naturally fuller look. Available in 14 color-true shades, the unique whipped texture delivers clump-free definition for all-day, non-flaking wear. Which shade are you swiping on? Brunette (medium brown) Fling (light taupe ash blonde) Genuine …
36 Likes • 5 Retweets
a girl can dream ✨✨ pic.x.com/gSQn9jmOtu
24 Likes • 9 Retweets
It’s not a lip combo without Stone. Get @ashtin’s M·A·C lip combo. MAC Lip Pencil in Stone MACximal Silky Matte Lipstick in Warm Teddy Powder Kisss Lip + Cheek Mousse in Warm Hug Check out MACzine for the full story – link in bio. #MACzine pic.x.com/MSoord4oRb
24 Likes • 4 Retweets
Fall is for soft matte nudes and we’re absolutely living for this combo 😍🤎 pic.x.com/EpoNn7O7Qd
20 Likes • 4 Retweets
pick your shade and get RITHICKULOUS! pic.x.com/g79CHGPO5O
15 Likes • 2 Retweets
have you tried rithickulous yet babe? 👀 pic.x.com/r7WMgMPpXz
1.86k Likes • 16 Comments • 19 Shares
50% off bundles. 20% off singles. tiktok live flash sales. immediately adding to cart. celebrating 30 years of Urban Decay all weekend long 🖤🎂 9/25–9/28 on TikTok Shop. #urbandecay #tiktokshop #tiktoklive #sale
1.62k Likes • 22 Comments • 67 Shares
a girl can dream ✨✨ #BeautyTok #girlhood
1.08k Likes • 122 Comments • 43 Shares
Bonjour, Paris. The streets are about to welcome an iconic runway once again. Are you ready for it? #ledefilelorealparis #lorealparis #parisfashionweek #tiktokfashion
338 Likes • 3 Comments • 3 Shares
Nothing says mother-daughter business like battling it out with our newest launch 🤣⚔️ NEW Dramaline Longwear Eyeliner is coming 10.01 in 21 shades made to bring the drama. #ABHDramaline #AnastasiaBeverlyHills
294 Likes • 2 Comments • 9 Shares
OUR BIRTHDAY DEALS ARE LIVE. 👀 50% off bundles. 20% off singles. tiktok live flash sales. celebrating 30 years of urban decay with deals you can’t ghost. 9/25–9/28. shop the deals on tiktok shop. #urbandecay #tiktokshop #tiktoklive #sale
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