In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tatcha grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 2.05k engagements. LANEIGE is topping the charts with more than 6.92k engagements per post on their 91 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
3.41k Likes • 119 Comments
BACK BY POPULAR DEMAND 🎁✨Our 12 Days of Wonder Advent Calendar returns with 12 different skincare + lip care favorites, a surprise in every box, and 36% savings… all in one limited-edition holiday set. sephora Rouge Members, shop today before everyone else 👀 Available starting 10.2: → sephora #sephora kohls → our site → thegrovela #LANEIGE #KBeauty #KoreanSkincare #AdventCalendar
2.19k Likes • 103 Comments
Sugar, spice, and a little something nice on the way 👀🤎✨ #LANEIGE #KBeauty #KoreanSkincare #LimitedEdition #LipSleepingMask
1.27k Likes • 26 Comments
It’s official: Daily Calm Makeup Balm is an allure Best of Beauty Breakthrough Award winner. Daily Calm started with our belief that sensitive skin deserves excellent products, too. We made Makeup Balm lightweight, breathable, and beautifully natural-looking. It’s a great foundation for anyone—but tested on extremely sensitive skin until we knew we got it right. Nice to …
1.01k Likes • 22 Comments
Plot twist: we’re wearing Black Honey both days. Go sheer with one coat—or add a few more to vamp it up. #Clinique #BlackHoney #DermatologistTested #AllergyTestedFragranceFree
874 Likes • 68 Comments
Special delivery 💌 The art of gifting begins with a thoughtful message. Inspired by otegami, the Japanese tradition of sharing love and gratitude through handwritten notes, we celebrate the words and gestures that bring us closer together. Discover our Holiday Collection, thoughtfully curated for meaningful gifts to give others, and moments of care to give yourself.
193 Reactions • 7 Comments • 15 Shares
It’s official: Daily Calm Makeup Balm is an Allure Magazine Best of Beauty Breakthrough Award winner. Daily Calm started with our belief that sensitive skin deserves excellent products, too. We made Makeup Balm lightweight, breathable, and beautifully natural-looking. It’s a great foundation for anyone—but tested on extremely sensitive skin until we knew we got it right. Nice …
45 Reactions • 0 Comments • 6 Shares
Plot twist: we’re wearing Black Honey both days. Go sheer with one coat—or add a few more to vamp it up. #Clinique #DermatologistTested #AllergyTestedFragranceFree #BlackHoney
19 Reactions • 2 Comments • 4 Shares
Inspired by otegami, the cherished Japanese tradition of expressing love and gratitude through handwritten letters, our Holiday Collection celebrates gifting as another meaningful way to show you care. ✨ Through heartfelt words and gifts chosen with care, every part of the gifting ritual is an opportunity to bring people closer together. Discover curated gift sets, stocking …
23 Reactions • 1 Comments • 0 Shares
Special delivery 💌 The art of gifting begins with a thoughtful message. Inspired by otegami, the Japanese tradition of sharing love and gratitude through handwritten notes, we celebrate the words and gestures that bring us closer together. Discover our Holiday Collection, thoughtfully curated for meaningful gifts to give others, and moments of care to give yourself.
19 Reactions • 0 Comments • 0 Shares
WORTH THE WAIT 🎁✨ Introducing 12 Days of Wonder- a curated collection of 12 full-size + mini skin & lip favorites, featuring everything from hydration essentials to overnight treatments. Designed to help keep skin hydrated, plump, and nourished while lips stay glowing all season long. Plus, enjoy 36% savings with this limited-edition Advent Calendar Available now: → Sephora #sephora …
892 Likes • 41 Comments • 52 Shares
BACK BY POPULAR DEMAND 🎁✨Our 12 Days of Wonder Advent Calendar returns with 12 different skincare + lip care favorites, a surprise in every box, and 36% savings… all in one limited-edition holiday set. @sephora Rouge Members, shop today before everyone else 👀 Available starting 10.2: → @Sephora #sephora @Kohl’s → our site → @The …
511 Likes • 36 Comments • 8 Shares
Trying to explain why this scratches an itch in our brain 🤭 The scoop gets the attention. The overnight hydration gets to work while you sleep, leaving lips feeling softer, smoother, and replenished by morning 💗 Shop Lip Sleeping Mask @Sephora, #Sephora @Kohl’s, @Amazon, @Amazon Beauty and our site #LANEIGE #KBeauty #LipSleepingMask #ASMR
76 Likes • 12 Comments • 1 Shares
We teamed up with celebrity makeup artist (and Clinical Color Collective member) @kdeenihan to host a masterclass in NYC all about our latest lauch, Kamo Triple-Peptide Cover Drops. Watch to see what you missed!
41 Likes • 4 Comments • 1 Shares
Your daily dose of comfort and hydration ✨ Ultra Facial Cream is formulated with 4.5% Squalane, Glacial Glycoprotein, and Pro-Ceramides to help strengthen your skin’s moisture barrier. Its rich, comforting texture leaves skin feeling softer and smoother, with 72-hour hydration 💧 #hydration #skincare
28 Likes • 4 Comments • 0 Shares
How you fixed it as a kid: 🩹 How you fix it as an adult: a rich layer of Ultra Facial Cream 💧✨ Formulated with 4.5% Squalane, Glacial Glycoprotein, and Pro-Ceramides for softer, smoother skin and 72-hour hydration. Shop Ultra Facial Cream BOGO on select sizes now on Kiehls.com. #hydration #skincare
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.